What makes a World-Class CrossFit Affiliate?  In the words of Greg Glassman, it is the “The Constant and Relentless Pursuit of Excellence.”  This one-day seminar will explore the best practices that the world’s best affiliates use everyday, and how to use these practices to create Excellence in your Affiliate.

Learn the ins-and-outs of running a World-Class Affiliate:

  • Hiring, Training and Paying Coaches.
  • Programming for the Elite, Sport Specific and Masses.
  • Marketing your Affiliate and getting so many members you’ll have to turn them away.
  • Creating a Community of Trust, Support, Honesty and Excellence.
  • Organizing your Affiliate to Run Efficiently.
  • The Details of a Successful On-Ramp Program.

There is no substitute for being a great coach, but just like being a great chef might not make you a great restaurant owner, simply being a great coach may not be sufficient to run a World-Class Affiliate.  This seminar will turn Great Coaches into Great Affiliate Owners.

WHAT:  The Business Of Excellence (B.O.X.) Seminar.
WHO:  Affiliate owners, coaches, staff, and anyone interested in “The Pursuit of Excellence.”
WHERE:  CrossFit New England, 15 Tech Circle, Natick, MA 01760
WHEN: August 25th, 2012, 9am-5pm

REGISTRATION:  $495/per person.  Reserve your spot now by clicking HERE.


What they are saying…
Hi Ben,

Thank you for creating, leading, and hosting an amazing B.O.X. seminar. It really was an eye-opening, inspiring event. Your professionalism, experience and knowledge is second to none and I am grateful that I had the opportunity to attend.

You are providing a great, and much needed, service to the CrossFit community. I really hope that you will continue to offer these
seminars, and put as much information out there as you possibly can (seminars, videos, articles, etc).

Thank you again for making me want to be a better person, coach and affiliate owner.

Continued success,

P.S. I’ve already recommended the seminar to a few friends of mine (affiliate owners) and they can’t wait! 


Hi Ben,
First off I’d like to say thank you for an amazing seminar last weekend. It was the best seminar I’ve ever attended and I learned so much. I can’t wait to apply it! It was worth the trip and would definitely do it again…
Thanks and talk soon!
Daniel Sonsini, Coach/Nutrition Coordinator
Reebok CrossFit FirePower
“Thanks so much for a fantastic seminar this past weekend! We are already implementing some of your suggestions and the feedback has been very positive. We were almost there but your tweaks have really helped to complete the package. It’s refreshing to be surrounded by affiliate owners who got into this business to truly change people’s lives. “
Jenn Grabham
West End CrossFit