Go Away Anthos

A message from Russell Berger, CF Level 1 Seminar Trainer

Dear CrossFit Affiliates and Trainers,

I’m writing this today to inform you of an active threat to the survival of the community we love and have built together. Even though it goes against everything we at CrossFit HQ believe in, coach Glassman’s non-managing equity partner is attempting to sell her ownership of CrossFit Inc. to a venture Capitalist firm called Anthos for 20 million dollars.

One of the board members of this firm, Bryan Kelly, approached us months ago with schemes and offers to turn each and every one of our 4000 affiliates into a franchise location designed to pimp supplements, clothing, and fitness industry garbage we all rejected when we first turned to this program. When we told him we weren’t interested, he went behind our backs, deceived us, and is now making a move to take what we wouldn’t give him.

Anthos views you all as unexploited resources that need to be tapped and drained, and what they have planned would make them very rich, and kill our entire community in a very short period of time. There is no greater threat to our existence than this.

So what does this mean? What do we do? Why and I writing this?…Because we aren’t going to roll over and play dead. Anthos is barking up the wrong tree and they are going to lose this if we fight back.

What Anthos projections fail to account for is that you as Affiliates have 100% of the power in this situation. If they do win and take over CrossFit, every single one you (Affiliates) is free to tell them where to shove their ideas, de-affiliate, and keep doing what makes you great. If together we educate our community, share this information with others, and loudly voice our intent to Anthos to fight tooth and nail against everything they do, they will back down.

Let’s make this a fight they don’t even want to start.

For contact information for the board of Anthos, go here:http://www.anthoscapital.com/people1.html (WFS)

Don’t be shy, let these sharks know what you think. If you have any questions or want to talk about this, email me- Russell@crossfit.com and I’ll send you my cellphone number.


Here is a thread on the message board on this topic.


  1. Justin E

    To this is F’ed up in the understatement of the decade…

  2. Russell Berger

    CrossFit Affiliates,

    Since we began discussing information related to Anthos, we have been getting swarmed with concerned emails and phone calls. This is no surprise. Everyone has nearly the same question- some version of “what can I do?”

    To put it simply, the key is not action, but education. We want you to spread the word, but we are dealing with a threat that must also be understood. We want you all taking a hard look at the Affiliate system and asking important questions about why it is so successful, and what we have to lose. Enough of you now know the basic facts of the issue to start forming opinions and coming to conclusions on what an Anthos purchase of CrossFit could mean for you and your Affiliate, and for many of you this is scary.

    Trade that fear for resolve. A stampede won’t fix this, but education and solidarity will. Nothing of this magnitude happens overnight. We have time to analyze the problem and act on it as a community . Keep your primary focus on doing what you all do best- taking care of clients, but keep your ears to the ground.

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  1. May the Force Be With You… « Pursuing My Evolution - [...] tuning in for information. It is definitely worth the read.  On Crossfit New England’s website Russell Berger goes on …

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