Business of Excellence Seminar

What makes a World-Class CrossFit Affiliate?  In the words of Greg Glassman, it is the “The Constant and Relentless Pursuit of Excellence.”  This one-day seminar will explore the best practices that the world’s best affiliates use everyday, and how to use these practices to create Excellence in your Affiliate.

Learn the ins-and-outs of running a World-Class Affiliate:

  • Hiring, Training and Paying Coaches.
  • Programming for the Elite, Sport Specific and Masses.
  • Marketing your Affiliate and getting so many members you’ll have to turn them away.
  • Creating a Community of Trust, Support, Honesty and Excellence.
  • Organizing your Affiliate to Run Efficiently.
  • The Details of a Successful On-Ramp Program.

There is no substitute for being a great coach, but just like being a great chef might not make you a great restaurant owner, simply being a great coach may not be sufficient to run a World-Class Affiliate.  This seminar will turn Great Coaches into Great Affiliate Owners.

WHAT:  The Business Of Excellence (B.O.X.) Seminar.
WHO:  Affiliate owners, coaches, staff, and anyone interested in “The Pursuit of Excellence.”
WHERE:  CrossFit New England, 15 Tech Circle, Natick, MA 01760
WHEN: August 25th, 2012, 9am-5pm

REGISTRATION:  $495/per person.  Reserve your spot now by clicking HERE.


  1. Ben Bergeron

    As of Wednesday (Feb 8) Only 5 spots left. This is going to sell out soon.

    Don’t miss out on this “pilot launch” and discounted price.

    Please register now to reserve your spot.

    See you there. – Ben

    • Jenn’s coming. And she’ll be 8 months prego. So go easy on her! And give her something somewhat soft to sit on, like an abmat or something.

  2. Daniel (Reebok CrossFit FirePower)

    Can’t wait for this. We’re making a road trip out of it from Milton, Ontario.
    Going to be great!

    • Ben Bergeron

      Ahhhh-some! It’ll be great to have the FirePower gang down here for this.

  3. Aldo (CrossFit 717)

    Just registered my self and partner Dan. We are very excited!!

  4. Will this class be offered again in future, if so, when?

  5. Daniel (Reebok CrossFit FirePower)

    Daniel (Reebok CrossFit FirePower)
    0 mins ago
    Just want to give a huge shout out to Ben and CFNE for an amazing BOX Srminar on Saturday. It was one of the best seminars I’ve ever been too!
    We travelled all the way from Milton, Ontario and would do it again in a second!

    Thanks again Ben

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